About Designlounge
Designlounge, Inc.
649 Morgan Avenue, Suite 1E
Brooklyn, NY 11222
P 929-314-3770
info@designlounge.com
What is Designlounge?
We are a visual communications and design firm dedicated to creating meaningful and purpose-driven design solutions for non-profit and cause-related organizations. We develop brand identities and integrated communication materials in print and online for organizations that work in the areas of arts and culture, universities and schools, human rights, health advocacy, as well as travel destinations that pride themselves on the implementation of effective sustainability efforts.

We started Designlounge with the belief that good design improves people’s lives, tells stories that surprise and inform, as well as engages audiences to join movements and serve communities. We love working with smart clients to visualize their ideas and we care deeply about their presentation in any medium.
Say hello
We are always looking for new and inspiring projects. We are a good fit for you if you want to increase visibility through well-thought-out communications that can be applied consistently across your marketing channels; if you are looking for an update of specific marketing materials that could benefit from industry-appropriate creativity; and value a partner that is curious how your organization works and listens to your goals for the near and long-term future. Get in touch with us to say hello.
Our Clients
Universities and Schools
Our Services
Brand and Identity
  • Branding and Brand Updates
  • Logo Design
  • Corporate Identity
  • Identity Guides
Print
  • Annual Reports
  • Capabilities Brochures
  • Newsletters
  • Marketing Collateral
  • Direct Mail
  • Invitations
  • Posters
  • Infographics
  • Signage Systems
Digital Media / Interactive
  • Website Planning and Architecture
  • Website Design (UI/UX)
  • Website Maintenance
  • HTML Email Campaigns/eBlasts
Our Process

The design process for every project is roughly the same, but the details can vary from task to task. Sometimes the research needs more time or, depending on the type of the project, the design phase might require extra steps to make sure all variables have been considered. But there is always a bit of “D” and “L” in every project: “Design” and “Lounge”. A good dose of purposeful lounging will focus the mind and spark creative ideas. Here is our process:

Research and Plan
We want to get to know you, your organization, your project objectives, your future plans. We are not shy to ask a lot of questions.

Research can take on many forms, but it always involves reading background materials or early project-related content drafts. Sometimes research requires interviews with key stakeholders, or with other people in your organization that could add surprising perspectives—maybe while lounging and reflecting over a cup of coffee? There will be a lot of pieces to sift through but the more we know the better. Good research will lead to a plan, and often to a clarified brief. We will also begin to talk with—and introduce you to—collaborators such as writers, web developers, marketing specialists, and printers. The goal is to make the process as transparent as possible.
Design and Implement
The design process is often the part that is of particular concern to our clients. What are the designers doing there? How long will it take until we see something?

The design process is not the time to lounge, but to Determine, Do, Direct, Design, Decide, to consider the Details—all based on the plan and brief. We will fully let you in on the process, there are no secret ingredients. We will present creative directions either as printouts or as electronic files and will ask you at any time if the results meet with your goals. We will discuss the directions with you and refine the designs until we arrive at a unique and appropriate solution. If the project consists of multiple pieces the design will be consistently applied to all elements and throughout all affected media channels.
Launch and Lounge
No project is done until a brochure or annual report is printed, delivered and in the hands of your audience, or until a website is tested, launched and viewable in the formats that are appropriate for your users.

Our continued conversations with printers and web developers during the design phases eliminates surprises. Every detail counts, down to the hue of a color, the choice of paper and even how delivery boxes are labeled, or weighing the advantages or disadvantages of content management systems, to name just a few out of many. We will be involved in every step of the way until the project is delivered on time and on budget. And then the big launch could easily end in a relaxed moment of lounging until the design phase begins again. Lounge and design. Design and lounge. Designlounge.
Meet the Team
Michael, a native of Germany, received his BFA in Graphic Design and Visual Communications from the University of Design in Düsseldorf, Germany. Since founding Designlounge in 2002 he has used his creative energy to develop and launch integrated design systems and branding solutions in print and on the web for the firm’s clients.
Michael has received numerous design awards from Print Magazine, Graphic Design USA, HOW and others. Michael has been teaching brand design and typography at Parsons The New School for Design as Assistant Professor since 2004. He is a member of the AIGA—the professional association for design, and the New York Type Directors Club, as well as a past member of the Center for Book Arts, NY, and the Arts Students League of New York.
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Before founding Designlounge with her partner Michael, Kathryn worked in advertising agencies such as Bloom FCA!, Publicis and the Mingo Group, where she helped to develop campaigns for small and large companies. At Designlounge she uses her artistic talent and attention to detail to create communications in print and on the web, including illustrations when needed.
Kathryn is also a figurative sculptor. Her artistic talent won her two scholarships through the Art Students League of New York. She maintains her own sculpture studio in Brooklyn. Her work can be seen on her website at www.kathrynporter.com. Kathryn is a member of the “Art Students League of New York.”