Brooklyn, NY 11222
What is Designlounge?
We are a visual communications and design firm dedicated to creating meaningful and purpose-driven design solutions for non-profit and cause-related organizations. We develop brand identities and complex communication systems in print and online for arts and cultural organizations, universities and schools, organizations concerned with human rights and health advocacy, as well as travel destinations that pride themselves on the implementation of effective sustainability efforts.
We started Designlounge with the belief that good design improves people’s lives, tells stories that surprise and inform, as well as engages audiences to join movements and serve communities. We love working with smart clients to visualize their ideas and we care deeply about their presentation in any medium.
We are always looking for new and inspiring projects. We are a good fit for you if you want to increase visibility through well-thought-out communications that can be applied consistently across your marketing channels; if you are looking for an update of specific marketing materials that could benefit from industry-appropriate creativity; and value a partner that is curious how your organization works and listens to your goals for the near and long-term future. Get in touch with us to say hello.
- Arts to Grow →
- Armenian Church Endowment Fund →
- Cary Institute of Ecosystem Studies →
- Committee to Protect Journalists
- Disability History Museum →
- Earth Institute
- Freedom House →
- Good Shepherd Services →
- Haiti Adolescent Girls Network →
- Int. Center for Transitional Justice →
- Int. Planned Parenthood Fed./WHR →
- Lamont Doherty Earth Observatory
- Laura and John Arnold Foundation
- Mount Sinai Medical Center →
- National Academy Museum →
- Revenue Watch Institute →
- Society for Conservation Biology
- Open Society Foundations
- Story Corps →
- Turnaround for Children →
- Women Deliver →
Universities and Schools
Arts, Culture, Photography, Travel
- Branding and Brand Updates
- Logo Design
- Corporate Identity
- Identity Guides
- Annual Reports
- Capabilities Brochures
- Marketing Collateral
- Direct Mail
- Signage Systems
- Website Planning and Architecture
- Website Design (UI/UX)
- Website Maintenance
- HTML Email Campaigns/eBlasts
The design process for every project is roughly the same, but the details can vary from task to task. Sometimes the research needs more time or, depending on the type of the project, the design phase might require extra steps to make sure all variables have been considered. But there is always a bit of “D” and “L” in every project: “Design” and “Lounge”. A good dose of purposeful lounging will focus the mind and spark creative ideas. Here is our process:
Research and Plan
We want to get to know you, your organization, your project objectives, your future plans. We are not shy to ask a lot of questions.
Research can take on many forms, but it always involves reading background materials or early project-related content drafts. Sometimes research requires interviews with key stakeholders, or with other people in your organization that could add surprising perspectives—maybe while lounging and reflecting over a cup of coffee? There may be a lot of content to examine and evaluate but the more we know the better. Good research will lead to a sound strategy and a clear creative brief. We will also begin to talk with—and introduce you to—collaborators such as writers, web developers, marketing specialists, and printers. The goal is to make the process as transparent as possible.
Design and Implement
The design process is often the part that is of particular concern to our clients. What are the designers doing there? How long will it take until we see something?
The design process is not the time to lounge, but to Determine, Do, Direct, Design, Decide, to consider the Details—all based on the strategy and the creative brief. You will be part of this process at any time. We will present creative directions and we will ask you if the results meet with your goals. We will discuss the directions with you and refine the designs until we arrive at a unique and appropriate solution. If the project consists of multiple pieces the design will be consistently applied to all elements and throughout the media channels.
Launch and Lounge
No project is done until a brochure or annual report is printed, delivered and in the hands of your audience, or until a website is tested, launched and viewable in the formats that are appropriate for your users.
Our continued conversations with printers and/or web developers during the design phases eliminates surprises. Every detail counts, down to the hue of a color, the choice of paper, or weighing the advantages or disadvantages of content management systems, to name just a few out of many. We will be involved in every step of the way until the project is delivered or launched, on time and on budget. And then the big launch could easily end in a relaxed moment of lounging until the design phase begins again. Lounge and design. Design and lounge. Designlounge.