Designing a new logo identity and an ourdoor signage system for an organization that is dedicated to investigating complex ecological interactions that govern the natural world.
For over 25 years, the scientists at the Cary Institute of Ecosystem Studies in Millbrook, NY have been investigating the complex connections that govern the natural world. It is based on the fact that the world is a changing place. Interactions among the air, water, soil, plants, and animals around us are changing in myriad ways that profoundly affect the environmental quality, human health, and economic activity. The ecosystem approach, used holistically to investigate these interactions, is the most powerful method for analyzing environmental change. Designlounge worked with the Cary Institute to design the new logo identity.
To understand ecosystems, it is necessary to study all elements (living creatures and the non-living physical factors of the environment) from all angles and perspectives. Historical and current data sets need to be compared to propose scientific solutions as well as for the complete image to come into view—the logo expresses this dimensional thinking.
Logo Identity, Stationery, Signage, Proposed Website
More Projects for Cary Institute
Situated on nearly 2,000 acres in New York’s mid-Hudson Valley, the Cary Institute offers visitors a range of recreational and learning experiences. We worked with the Institute to develop an outdoor signed system to guide visitors to the main areas as well as specific points of interest. The signage system was created based on the overall brand identity guidelines.
It is a complex natural world. It is the mission of the Cary Institute of Ecosystem Studies to investigate the natural interactions and connections to be able to react to changes that affect the environment. Designlounge proposed the design of an interactive website to creatively visualize those complexities. → View more website visuals.