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Good Shepherd Services Marketing Materials

Good Shepherd Services is a leading youth development and family services agency in New York City that serves over 30,000 program participants a year. Since 2006, Designlounge has designed eight annual reports, a monograph describing the evolution of this mission-driven organization, capabilities brochures, maps to locate the many programs throughout the city, newsletters, as well as advertisements.
Capabilities Brochures
Good Shepherd Services asked Designlounge to develop a comprehensive capabilities brochure entitled “Success is right there in front of us” that communicated the agency’s approach to surround youth and families with the services and supports they need to succeed. The large brochure was complemented by a series of smaller brochures that described Good Shepherd Services’ transfer school model, an integrated approach to “learning to work” as well as ways to build thriving communities in protected housing programs.
Design Services
Strategic Support, Design
Service Brochures System and Pocket Folder
The next step was to design a system of services brochures and separate program location maps that were housed in a specifically created pocket folder. Each brochure was color-coded and designed to be short and concise so they could be changed and reproduced easily.
Design Services
Strategic Support, Design
Good Shepherd Services Monograph
Incorporated in 1947, Good Shepherd Services’ work on behalf of New York’s most vulnerable is underscored by its original mission and core values, which are driven by the belief that despite the challenges people face, if given the right set of supports and opportunities, they have the ability to change and grow over time. Today Good Shepherd Services is an extraordinary example of a children, youth and family services agency that is leading the non-profit field and influencing public education to innovate to effectively support young people to meet life’s challenges. Good Shepherd Services asked Designlounge to create the organization’s monograph to trace its history and successes.
Design Services
Design, Print Production