Creating a modular system of marketing materials for an organization that promotes the belief that every individual is entitled to quality health care and a life free of violence and discrimination.
The International Planned Parenthood Federation / Western Hemisphere Region (IPPF/WHR) needed a modular system of marketing materials that would provide the organisation’s development team with the ability to quickly assemble a general brochure with individual inserts and to appeal to specific audience segments.
The pocket for the inserts reveals itself after the brochure is fully unfolded. Designlounge worked with the IPPF/WHR team to develop the strategic direction and design approach.
Strategic Support, Design, Print Production
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