Riverdale Country School
Capital Campaign Branding and Design

Known as “R+ The Riverdale Campaign: Inspiring Education” we helped to visualize and integrate the brand identity of this comprehensive seven-year capital campaign effort.
In fall 2014, Riverdale Country School went public with a major fundraising effort to secure the future as a school with the resources to offer a truly compelling educational experience to the students. Among other priorities, this $100 million campaign will enable the school to add or update buildings, develop new programs, and bolster financial aid.

Designlounge collaborated with Riverdale’s leadership team to develop the campaign brand identity and supporting materials to communicate this seven-year effort.

Project Process and Components
Branding, Logo Identity, Stationery System, Invitation, Digital Presentation, Annual Reports, Campaign Brochure, Website Integration
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Identity and Branding

“R+” is the symbol of the campaign and signals that Riverdale is actively seeking to propel the school to the next level. At the same time the “+” is an ongoing symbol of what differentiates the Riverdale experience. Combined with the theme “Inspiring Education”, the identity reflects the clarity and strength of the campaign goals.

Annual Report and Campaign Brochure
After a two-year quite phase the “R+ You = a secure future for Riverdale”-themed annual report outlined the campaign goals. A year later the first campaign report was designed and released to report on the campaign progress.

Campaign Update Brochure




Digital Presentation
We developed a digital iPad presentation that Riverdale’s leadership team uses to introduce the campaign goals in person or via projections.


At the same time we added the campaign identity to the development section of the Riverdale Country School website. Users of the site can follow the progress of this major fundraising effort and learn more about the campaign’s goals. Read more about our work for the Riverdale Country School website.


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