Petit St. Vincent Resort
Comprehensive Branding and Design


Implementing subtle but effective changes to refresh the brand identity across all media for this private island resort in the Caribbean.
Petit St. Vincent, also called “PSV”, lies 40 miles south of St. Vincent in the Grenadines and belongs to a group of islands sprinkled across what may be the most beautiful stretch of water in the Caribbean. Designlounge began working with the previous resort owners more than a decade ago to provide strategic advice and to design all brand materials in print and on the web.

When the resort changed hands the new owners continued to work with Designlounge on all aspects of the visual brand, beginning with minor modifications to the logo identity and brand language.

In order to maintain and strengthen the brand equity that had been established over many years, the redesign of materials such as brochures and newsletters were carefully calibrated to reflect the upgrades of the resort.

Design Services
Identity, Stationery System, Printed Newsletters, Map, Flyers, Website, Email Newsletter
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Capabilities and Spa Brochures
The capabilities brochure was designed to reflect an understated and elegant resort atmosphere. A prospective guest can learn more about PSV, review different accommodation types and envision trying out the many activities.

On the island a guest is invited to enjoy the Hillside Spa. The similarly elegant brochure provides all details of how a guest can relax among the treetops while being pampered with luxurious treatments.

12°32′ Newsletters
Designlounge created a flexible and entertaining newsletter format which the resort publishes 2 – 3 times a year. It allows the resort owners to stay in touch with past guests. The newsletter is also used as a marketing tool to communicate the integration of all service aspects and to highlight staff members. The resort takes the well-being of the staff very seriously and cares deeply for their advancement.

Fun Fact: The newsletter name change from 12°31′ to 12°32′ did not signify that the island had moved itself to a slightly different location. The initial name was based on a generous rounding up of the geographic coordinates which were later revised to be more precise. A case of not finding the island was never reported although it would give the word “hideaway” a completely new meaning. Read and see more.

Website Architecture and Design
As part of the visual and strategic brand update Designlounge redesigned and launched the new website. Read more about the PSV website redesign or visit the website.

HTML Email Newsletter Campaign
Adapting the Petit St. Vincent Resort brand elements for an email marketing campaign, we concentrated on the messages that were developed for the latest printed newsletter (detail in the background) and created a flexible HTML email template.

The email newsletter campaign will be continued to update guests on special events, flight information and other news that might be interesting to past guests, many of whom have visited PSV more than once or twice.


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