Riverdale Country School
Capital Campaign Branding and Design

Named the “R+ The Riverdale Campaign: Inspiring Education” we helped to visualize and integrate the brand identity of this comprehensive seven-year capital campaign effort.
In the Fall of 2014, Riverdale Country School went public with a major fundraising effort to secure its future with the resources that are necessary to offer a truly compelling educational student experience. Among other priorities, this $100 million campaign will enable the school to add or update buildings, develop new programs, and bolster financial aid. Designlounge collaborated with Riverdale’s leadership to develop the campaign brand identity and supporting materials to communicate this seven-year effort.
Project Process and Components
Branding, Logo Identity, Stationery System, Invitation, Digital Presentation, Annual Reports, Campaign Brochure, Website Integration
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Identity and Branding
R+ is the campaign symbol and signals that Riverdale is actively seeking to propel the school to the next level. Combined with the theme “Inspiring Education”, the identity reflects the clarity and strength of the campaign goals.
Campaign Annual Reports
After a “quiet” phase, the first campaign annual report was themed “R+ You = a secure future for Riverdale” and outlined the campaign goals and initial progress. A year later, the second campaign report highlighted some of the meaningful ways in which Riverdale connects students with the world, a true embodiment of R+ The World.
Campaign Brochure
We then designed the R+ Campaign Brochure to specifically report on the campaign progress and to communicate how contributions will be used to enhance the educational experience at Riverdale.
Digital Presentation
We developed a digital iPad presentation that Riverdale’s campaign team uses to introduce the campaign goals in person or via projections.
Campaign Website
We integrated the campaign identity into the development section of the school’s website. Users of the site can follow the fundraising progress and learn more about the campaign’s goals. Read more about our work for the Riverdale Country School website.

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