Good Shepherd Services

Creating publications for an organization that serves over 30,000 program participants in NYC

Good Shepherd Services Annual Report Covers
Good Shepherd Services Annual Report covers

Introduction

Good Shepherd Services is a leading youth development and family services agency in New York City that serves over 30,000 program participants a year. Designlounge has designed eight annual reports, a monograph describing the evolution of this mission‐driven organization, capabilities brochures, maps to locate the many programs throughout the city, newsletters, as well as advertisements.
Services
  • Design
  • Print Supervision
Industry
  • Human Rights
  • Non‐profit
Good Shepherd Services Capabilities Brochure cover and spreads
The capabilities brochure entitled “Success is right there in front of us” communicates the agency’s approach of surrounding youth and families with the services and supports they need to succeed
Good Shepherd Services Capabilities Brochure spreads
Capabilities brochure spreads
Good Shepherd Services Capabilities Brochure Folded
The capabilities brochure condensed into a four‐fold format

Service Brochure System

The next step was to design a system of services brochures and separate program location maps that were housed in a specifically created pocket folder. Each brochure was color‐coded and designed to be short and concise so they could be changed and reproduced easily.
Good Shepherd Services Program Publication and Folder
Small and large service brochures and a custom‐designed folder
Good Shepherd Services Program Publication spreads
Service brochure spreads and program maps

Good Shepherd Services Monograph

Incorporated in 1947, Good Shepherd Services’ work on behalf of New York’s most vulnerable is underscored by its original mission and core values, which are driven by the belief that despite the challenges people face, if given the right set of supports and opportunities, they have the ability to change and grow over time. Today Good Shepherd Services is an extraordinary example of a children, youth and family services agency that is leading the non‐profit field and influences public education to effectively support young people. Good Shepherd Services asked us to create the organization’s monograph to trace its history and successes.
Good Shepherd Services Monograph cover
Monograph Cover
Good Shepherd Services Monograph spreads
Monograph spreads
Good Shepherd Services Monograph spread
Monograph spread: Timeline of Good Shepherd Services
The annual report entitled “Achieving Impact” highlighted new opportunities to bring Good Shepherd Services’ work and innovative programs to additional neighborhoods. Designlounge created a bold and active graphic system1 to bring attention to the organization’s impact.
  1. Sometimes a well‐designed set of arrows is just the right symbol to visualize energy and grit.
Good Shepherd Services Annual Report Cover with arrows
Good Shepherd Services Annual Report spread
Annual report cover and spread
Good Shepherd Services Annual Report spreads
Annual report spreads
Good Shepherd Services Annual Report spreads
Annual report spreads

Annual Report 2011: Expanding Boundaries

The accomplishments and activities described in this report highlight just some of the ways that Good Shepherd Services has worked to help the program participants take ownership of a more promising future. Central to this work are the partnerships with families, with schools, and with the broader community. We initiated and art directed a photoshoot to capture the essence of six program participants and made the portraits the focus of the report. The description of the achievements and financials were printed separately and bound into the folded report.
Good Shepherd Services Annual Report
Annual report produced in a large tri‐fold format that introduced program participants

Annual Report 2009: Resilience

Good Shepherd Services annual report spread
Annual report fold‐out spread
Good Shepherd Services annual report cover and spread
Annual report fold‐out and cover

Annual Report 2006: Building Momentum

Good Shepherd Services annual report cover and spreads
Annual report cover and spreads
More Projects
Scroll to Top