Cary Institute for Ecosystem Studies
Goodrich Visions
Designing an identity that expresses interactivity, creative energy, and transparency
Introduction
Mirroring the dynamic visions of this creative services agency, the interplay of interactivity and transparency expresses the creative solutions Goodrich Visions offers to their clients worldwide.
Goodrich Visions is a full-service agency that specializes in photo art direction and production for corporate, fashion and lifestyle events. We worked with Goodrich Visions to invent and design a creative logo identity that sets the company apart by demonstrating flexibility and ways to see things differently. The logo itself consists of two words of which one is mirrored. The business cards and envelopes are printed on translucent paper stocks to visually enhance the mirrored and transparent concept. An extensive adhesive label system enabled Goodrich Visions to customize mailings.
Services
- Identity
- Stationery
Industry
- Travel
- Art/Media
Stationery system including the transparent envelope and business cards
Individual adhesive labels were applied to all stationery items to address specific client sectors.
The letterhead reveals the logo through the transparent envelope when folded down in a specific way.
Adhesive labels designed for specific client sectors to customize mailings
Website design / Mailing label
