Parsons School of Design

Creating a communication platform for outgoing BFA and MFA photography students 

parsons promotional mailer BFA MFA photography newspaper format

Introduction

Designlounge was approached by the Photography Department of the Parsons School of Design to create a logo identity, a website, as well as a series of marketing and promotional materials to showcase the work of the BFA and MFA photography graduates. We developed a flexible logo identity that could change colors and positions just as photographic approaches can shift based on subject matter or lighting conditions.
Services
  • Identity
  • Promotions
  • Photo Editing
  • Website
Industry
  • Education
  • Arts
parsons photo book logo identity
parsons photo book brochure trifold
We designed the identity and a tri‐fold brochure that was mailed to a long list of organizations and individuals that always have an interest in seeing new photographers and their visual explorations and visions.

Promotional Mailers for BFA and MFA Photographers

Searching for a fresh vision for your advertising company? Want new photographers for your gallery? Need editorial photographs that tell stories or novel portraiture? These were the questions we asked and then incorporated in this first series of promotional mailers that were sent out to introduce the Parsons BFA and MFA photography graduates.
parsons promotional mailer BFA MFA photography newspaper format cover
parsons promotional mailer BFA MFA photography newspaper format
The promotional mailers were designed in an oversized format to be able to show the images as large as possible. This spread above included all names of the participating students.
parsons promotional mailer BFA MFA photography newspaper format
Promotional mailer spreads
parsons promotional mailer BFA MFA photography newspaper format
parsons promotional mailer BFA MFA photography newspaper format

A Second Series of Promotional Mailers

Photography has the capacity to evoke, rather than tell, to suggest, rather than explain. It includes and excludes in a single moment. That moment defines a personal style. It is perspective, expression, and interpretation. It is about the edge. The edge of the frame. This new series of promotional mailers showcased BFA and MFA student work that appealed to an audience looking for what is in the frame as well as outside the frame. And content that can be read and parts that are left to the reader to complete its meaning.
parsons promotional mailer BFA MFA photography newspaper format cover
parsons promotional mailer BFA MFA photography newspaper format
“new/cont.” and “work/cont.”— those are the titles of the MFA and BFA mailers that showcase the work of graduate students. It is up to the reader to engage and complete “cont.”, “ex.”, or “int.”
parsons promotional mailer BFA MFA photography newspaper format
Promotional mailer spreads presenting new photographic talent
parsons promotional mailer BFA MFA photography newspaper format
parsons promotional mailer BFA MFA photography newspaper format
We designed the website as a companion platform to the mailers that allowed visitors to look back at several years1 of photographers who graduated from the Parsons photography department.2
  1. The fact that Michael, Designlounge’s creative director, taught design in the photography department for many years helped to create an authentic website platform because of his familiarity with the students talents.
  2. Michael currently teaches as adjunct Assistant Professor in the communications design program at Parsons, helping to educate the next wave of graphic design talent.
parsons photo book website screens laptop
parsons photo book website screens
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