Petit St. Vincent Resort
Branding
Over many years, we have partnered with Petit St. Vincent Resort, a private island resort in the Caribbean, to shape and refine its brand experience. Our work has included updating the existing logo identity, designing capability and spa brochures, developing printed and digital newsletters, designing signage, and building multiple iterations of the resort’s website.
We also designed the on-island guest communications system—forms and menus used to order breakfast, lunch, or dinner through the resort’s signature red-and-yellow flag tradition, in place since the 1960s. Hoist the yellow flag and your order is collected; raise the red flag and you remain undisturbed. It is a beautifully analog system—intuitive, personal, and remarkably effective.
A selection of printed newsletters we produced over the years.