Riverdale Country School
Capital Campaign Branding
In 2014, Riverdale Country School launched a seven-year capital campaign and engaged Designlounge to create its brand identity. Centered on the new “R+” mark, the campaign identity established a bold and forward-looking visual language that carried across all materials.
We extended the system across print and digital platforms—from the launch invitation and campaign presentations to brochures, posters, and six annual reports—ensuring clarity, consistency, and momentum throughout the initiative. After seven years, the campaign successfully achieved its goals.
Campaign logo identity and campaign launch invitation.
Campaign goals conversations.
The iPad presentation was used by the leadership team in fund-raising meetings and other events.
We designed the first campaign annual report entitled “R+You”, which was followed by five additonal reports for each year of the campaign.
The second campaign annual report entitled “R+ The World.”
We designed the campaign poster to be more specific to Riverdale’s credo of Mind, Character, and Community. It was displayed in the school’s hallways and classrooms.
Folder for donor appeals and campaign press releases.
