The Nightingale-Bamford School

Campaign Brand Identity and Case Publication

Future Ready: Go Beyond is a transformative capital campaign that will propel The Nightingale-Bamford School, an independent all-girls school on Manhattan’s Upper East Side, into its second century of excellence. The campaign makes a bold statement about what is possible in a girl’s education, with the construction of a cutting-edge athletics facility in the heart of New York City at its center. Beyond this new facility, Future Ready: Go Beyond will elevate every corner of the Nightingale experience—ensuring that girls have the resources, spaces, and opportunities to realize their full potential.

We worked with the School’s advancement and communications teams to develop the campaign’s logo identity and case publication. In the logo, the words “Future” and “Ready” merge into one bold element: Futuready. And in this future, the girls and the entire School community will go beyond—ready to lead and ready to grow. The identity system was designed to be flexible and adaptable across a wide range of print and digital applications. The case publication showcases architectural renderings of the facility and serves as a key tool in supporting the advancement team’s fundraising efforts.

Base logos

Campaign case publication cover and spread

Campaign case publication

Campaign case publication inside back cover pocket and insert

Flexible logo identity

Poster