Riverdale Country School
Designing the brand identity and materials for Riverdale’s seven-year capital campaign
In the Fall of 2014, Riverdale Country School went public with a major fundraising effort to secure the school’s future with the necessary resources to offer a truly exceptional educational experience to the students. Among other priorities, this $100 million campaign has enabled the school to add and update buildings, develop new programs, and bolster financial aid. Designlounge collaborated with Riverdale to develop the campaign brand identity, annual reports, digital presentation, and supporting materials to communicate this seven-year effort.
“R+” in combination with “The Riverdale Campaign” is the campaign identity which was paired with the tagline “Inspiring Education.”
- Print Design
- Digital Design
- Annual Reports
Campaign Case Brochure
After the launch of the campaign’s public phase we designed the case brochure to introduce the campaign goals and priorities to a wider donor audience. The priorities included to build new inspiring facilities, to support and grow the annual fund and school programs, as well as to increase financial aid.
Campaign Digital Presentation and Website
We developed a digital iPad presentation that Riverdale’s leadership team used to introduce the campaign goals in person or via projections. At the same time we integrated the campaign identity into the development section of the Riverdale Country School website. Users of the site can follow the progress of this major fundraising effort and learn more about the campaign’s goals.
Annual Appeal Mailer and Poster
We continued to create other materials such as an annual appeal mailer package, and a poster that communicated how the R+ campaign has been based on the schools values, learning principles, and educational outcomes.