Riverdale Country School Projects

Over the last 7 years we have worked with Riverdale Country School on many projects, each reflecting the mission of learning and living with purpose. Below is an index of the major projects and clicking on each of them will provide an in-depth overview and outcomes of the collaboration with Riverdale.

7‑Year Capital Campaign Branding

We designed the brand identity and materials for Riverdale’s seven-year capital campaign entitled “R+ The Riverdale Campaign.”

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Athletics Program Branding

We collaborated with Riverdale to rethink and redesign the falcon icon and brand identity of the athletics program. The new mascot “Felix” (seen here dancing his wings off) was created based on our drawings.

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Riverdale Responsive Website Architecture and Design

Designlounge worked with Riverdale to design the school’s website, beginning with initial strategy sessions and structure development, up to the launch of the site and beyond.

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Academic Publication Design

We designed Riverdale’s academic publication entitled “LX The Riverdale Learning Experience.” It describes the entire Riverdale learning process from PreK to 12. We were also asked to think about future-oriented and eXperimental approaches to a new Riverdale identity, which we presented in the form of a newspaper broadsheet.

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