Unifying StoryCorps’ brand identity to reach people who want to tell their stories
StoryCorps is a Brooklyn-based non-profit organization whose mission it is to record, preserve, and share the stories of Americans from all backgrounds and beliefs. Each recorded story is archived in the Library of Congress in Washington, D.C. Designlounge, in collaboration with the communications team at StoryCorps, helped to develop a consistent visual brand that was geared towards existing and new participants, as well as alumni storytellers.
We developed a graphic system that included logos, brochures, posters, newsletters, mailings, buttons, stickers and other materials to unify the visual look and feel.
- Print Design
- Human Rights
Telling Stories around the Country
Together with the StoryCorps team, we designed the signage of the recording booth in Manhattan. The typographical arrangements of the taglines, the logo, and descriptive text played with the physical dimensions of the inside and outside to draw people closer to the booth. A special window glass allowed for interesting effects of words that slowly revealed themselves. Large posters on each side explained the recording process.
The Airstream trailer signage of the traveling booth was kept simple since the beauty of the vehicles produced attention without effort. We provided size recommendations and plans for the sign makers to produce the signage.
- We do not have to remind anybody how difficult it can be at times to encounter the patience and willingness of other people to really listen to what we have to say——uninterrupted. StoryCorps’ setup provides the necessary calm and quiet environment.
Staying in Touch with Past Participants
We designed a newsletter template as well as alumni mailing packages for fundraising purposes. Past participants loved the idea of having their stories recorded and each member of a family has a different story to tell. And since they are aired on NPR they can listen in on other people’s stories.
A Website for the “National Day of Listening”
As a companion site to the main StoryCorps website for which we also provided design services, we created the interface and navigation system for the “National Day of Listening” event. It provided information about the many ways participants could record each other’s stories, and why it is important to listen to each other.