We started Designlounge with the belief that good design improves people’s lives, tells stories that surprise and inform, as well as engages audiences to join movements and serve communities. We love working with our clients to visualize their ideas and we care deeply about their presentation in any medium1.
- The medium can vary widely. It can be a brochure, a poster, an annual report, a complex publication system, or a WordPress website. But it can also be a Word template. Design thinking applies to any form of communication.
Some of our favorite clients
- Arts to Grow
- Armenian Church Endowment Fund
- Cary Institute of Ecosystem Studies →
- Committee to Protect Journalists
- Disability History Museum →
- Earth Institute
- Freedom House
- Good Shepherd Services →
- Haiti Adolescent Girls Network
- Int. Center for Transitional Justice →
- Int. Planned Parenthood Fed./WHR
- Laura and John Arnold Foundation
- Mount Sinai Medical Center
- National Academy Museum →
- Revenue Watch Institute
- Open Society Foundations
- Story Corps →
- Turnaround for Children →
- Women Deliver →
What sets us apart? We are easy to work with1 and strive to make the experience as pleasant as possible. The work with most of our clients is based on many years of collaboration and teamwork. Throughout the duration we focus on the big picture, infuse strategic directions and good ideas…and never let the details2 get away.
- The word “lounge” in Designlounge might suggest a more relaxed attitude, but it never gets in the way of hard work, pursuing defined goals and to meet our client’s expectations.
- However one looks at a task or a project, in the end everything is always about the details. This is especially important for keeping schedules and staying on budget.
How we work
Research and Plan
We want to get to know our clients, their work process, project objectives and future plans. We are not shy to ask a lot of questions and we want to learn as much as we can.
Research can take on many forms, but it always involves reading background materials or early project‐related content drafts. Sometimes research requires interviews with key stakeholders, or with other people in your organization that could add surprising perspectives. There may be a lot of content to examine and evaluate but the more we know the better. Good research will lead to a sound strategy and a clear creative brief. We will also begin to talk with — and introduce you to — collaborators such as writers, web developers, marketing specialists, and printers. The goal is to make the process as transparent as possible.
Design and Implement
The design process is often the part that is of particular concern to our clients. What are the designers doing there? How long will it take until we see something?
You will be part of this process at any time. We will present creative directions and we will discuss with you if the results meet with your expectations and goals. We will refine a chosen design until we arrive at a unique and appropriate solution. If the project consists of multiple pieces the design will be consistently applied to all elements and throughout relevant media channels.
No project is done until a brochure or annual report is printed, delivered and in the hands of your audience, or until a website is tested and launched, and reaches the audiences.
Our continued conversations with printers and/or web developers during the design phase eliminates surprises. Every detail counts, down to the hue of a color, the choice of paper, or weighing the advantages or disadvantages of content management systems, to name just a few. We will be involved in every step of the way until the project is delivered or launched, on time and on budget.
Projects we love to design
Brand and Identity
- Branding and Brand Updates
- Logo Design
- Corporate Identity
- Identity Guides
Digital Media / Interactive
- Website Planning and Architecture
- Website Design
- Website Maintenance
- HTML Email Campaigns/eBlasts
- Annual Reports
- Capabilities Brochures
- Marketing Collateral
- Promotions and Mailers
- Signage Systems
Who we are
Michael Wiemeyer, a native of Germany, received his BFA in Graphic Design and Visual Communications from the University of Design in Düsseldorf, Germany. Since founding Designlounge he has used his creative energy to develop design systems and branding solutions in print and on the web for the studio’s clients.
Michael has been teaching identity design and typography at Parsons School of Design as Assistant Professor in the part‐time faculty since 2004. In 2018 he has received the honor of a nomination for the Distinguished Teacher Award. He is a member of the AIGA (the professional association for design) and the Type Directors Club New York.
And he rides his bike everywhere: to work, to the school, when the sun shines and when it rains.
Before co‐founding Designlounge, Kathryn Porter worked in advertising agencies such as Bloom FCA!, Publicis and the Mingo Group, where she helped to develop campaigns for small and large companies. At Designlounge she uses her artistic talent and attention to detail to create communications in print and on the web, including illustrations when needed.
Kathryn is also a figurative sculptor. Her artistic talent won her two scholarships through the Art Students League of New York. She maintains her own sculpture studio in Brooklyn. Her work can be seen on her website at www.kathrynporter.com. Kathryn is a member of the “Art Students League of New York.”